For OEMs & Importers
The execution layer for OEMs entering Europe
One platform to manage product distribution, dealer sales, and network performance across every European market — from day one.
Trusted by leading OEMs and dealer networks
The Challenge
Every OEM entering Europe encounters the same structural problems. The faster you solve them, the faster your dealers sell.
Every country, every dealer picks their own CRM, website, and reporting tools. HQ can't see what's happening across the network — you're flying blind.
Launching a new model or pricing campaign takes weeks to propagate to every dealer across every market. Competitors move faster.
GDPR, consent management, and multi-market regulatory requirements can't be an afterthought. One mistake erodes the trust you're trying to build.
OEM & Importer Platform
Purpose-built tools for OEMs and their country units to orchestrate sales operations across their entire European dealer network.
Centralised catalogue with instant pricing and specification sync across your entire network. Every dealer, every country — always up to date.
Rule-based pricing and approval flows controlled at HQ level. Launch promotions across 15 markets simultaneously — not one by one.
Real-time order status and network-wide ETAs. Every dealer and every country manager sees the same delivery picture — no more chasing updates.
Standardised cross-market reporting. Compare dealer performance from Riga to Rome in one dashboard — same KPIs, same format, real-time.
Communicate directly with every dealer through integrated news feeds, event management, and real-time chat. No more lost emails.
Unified customer profiles with full GDPR audit trails. Consent management built in from day one — critical for any brand operating across EU markets.
API-first platform that integrates with your existing DMS (Incadea, Keyloop, Nextlane) and OEM backend systems. No rip-and-replace needed.
Funnel analytics and trend forecasting powered by Modera AI. Identify risk, delay, and conversion drop-offs before they impact results.
For Your Dealers
Salesfront isn’t just a reporting tool for HQ — it’s the daily execution platform your dealers actually use to sell, deliver, and follow up.
Capture, qualify, and route leads with SLA enforcement and AI scoring
Digital agreements, scheduling, and customer feedback — all in one flow
Interactive offers with trade-in, accessories, finance, and digital contract signing
24/7 intelligent customer engagement, integrated directly into the sales flow
What OEMs Say
Leading OEMs and importers trust Modera to orchestrate their digital sales transformation.
AS United Motors managed to ensure a strong online presence, whilst improving their stock management, trade-in processes, and much more by launching a new, multi-branded website.
Lets take a look at how implementing our car dealership CRM software enabled Auto-Impex to make their salespeople work more efficiently, whilst improving customer experience and upping their lead conversions and revenue.
After implementing Modera Software solutions, City Motors AS was able to increase the efficiency and revenue of their dealerships, while bettering their customer experience.
Eurostauto was on the hunt for a car dealer CRM to help take their car sales customer experience to a new level while making their dealers’ job easier and more enjoyable.
When WESS Auto Group needed help with building their brand new, easily managed and user-friendly Lexus website, they knew exactly who to turn to. Coincidentally, this project also marked an exciting milestone for Modera.
The Ukraine-based company has taken advantage of the smooth and seamless processes offered by the Modera’s Webfront solution.
After implementing Modera Software solutions, City Motors AS was able to increase the efficiency and revenue of their dealerships, while bettering their customer experience.
After implementing Modera Software solutions, City Motors AS was able to increase the efficiency and revenue of their dealerships, while bettering their customer experience.
Eurostauto was on the hunt for a car dealer CRM to help take their car sales customer experience to a new level while making their dealers’ job easier and more enjoyable.
Tell us about your expansion plans and we’ll show you how Modera fits. Takes 20 minutes.
© 2025 Modera Ltd. All rights reserved.