In this automotive website builder case study, you’ll find out how WESS Auto Group became our first client to benefit from a brand new user-friendly and easily managed Lexus website, as we continue our long-standing cooperation with one of the largest automotive company networks in Latvia.
Client? WESS Auto Group
What they do? Authorized dealer of Toyota, Lexus and Honda, as well as authorized service provider for BMW and Bosch Car Service.
Where? Latvia
Range? 5 companies operating in 4 auto centers across Latvia
Building a strong foundation
The cooperation between Modera and WESS Auto Group began back in 2021, when the automotive software provider developed a new Toyota website for the Latvia-based auto dealer. Seeing the websites Modera had created for Toyota dealers in Estonia and appreciating their CRM solution, the car dealer had seen enough to trust Modera with the project. The first Toyot was delivered in 2022 using Modera Webfront and resulted in a more easy-to-manage website that, on top of other features, included a car configurator. WESS Auto Group benefited from a more modern, user-friendly website that also helped reduce the manual work that went into inserting data to various systems.
The following year, WESS Auto Group decided to integrate Modera Salesfront for a more seamless and automated sales process. At that point, Modera Salesfront was chosen as their official sales solution by Toyota Baltic.
Going with the tried and trusted
After working with Modera in the past, WESS Auto Group knew exactly who to turn to when they needed a new website for Lexus. They knew that working with Modera was easy and hassle-free, as the software provider had always shown flexibility and a true dedication to delivering exactly what their customers required.
The project kicked off at the beginning of September and by the end of October, WESS Auto Group had a brand new, modern, and easy-to-manage Lexus website up and running. Having previous experience from their past cooperation, implementing and learning to manage the new website was an easy feat for WESS Auto Group.
As with the Toyota website, WESS Auto Group enjoyed how easily managed the new Lexus website was. It came with all the necessary tools and features, including a state-of-the-art car configurator, that allows customers to build their dream car on the spot. The new website is integrated with a CRM system that makes managing leads, sales, and customers significantly easier, and reduces the risk of error.
On top of a fresh, updated design, as mentioned, the new Lexus website includes a car configurator, new and used cars stock module, a showroom for new cars, and much more. What is more, the car dealer can now be sure that all price lists are always updated and accurate as they are automatically pulled from the system to the website.
Flourishing partnership
When it comes to the cooperation between Modera and WESS Auto Group, it’s safe to say that both parties have really enjoyed their cooperation.
According to Asja Sirova, Marketing Manager at Wess, their collaboration with Modera continuously not only meets, but exceeds their expectations. “Once again, we were impressed by their professionalism and meticulous attention to detail.
A key advantage of partnering with Modera is their commitment to transparency and efficiency. Throughout the project, we were kept well-informed about progress and costs at each stage.
Thanks to their skilled project management, we received a high-quality product within the agreed budget and on schedule.”
The Marketing Manager extended special thanks to Modera’s Project Manager Igor Linap for his responsiveness and dedication to finding optimal solutions. “We highly recommend Modera to anyone seeking quality, reliability, and a tailored approach.”
As for Modera, the new website was a significant milestone for the company, for whom, regardless of the hundreds of websites they’d developed previously, this one marked the very first Lexus website the automotive software provider had created. Modera is beyond grateful to WESS Auto Group for their continued trust and cooperation.
Main solutions implemented
As mentioned, to bring the very first Lexus website by Modera to life, Modera implemented their Webfront solution. Modera Webfront helps to build easily manageable websites for your dealer or dealer network. The user-friendly websites are mobile responsive and equipped with all the automotive tools and functionalities you could ever need. On top of benefiting from efficient lead generation tools, you’ll be able to automatically sync data between your CRM, website, e-commerce and stock, whilst providing your visitors with an easy-to-use car configurator to build their dream car and calculate the price for it on the spot.
