In this automotive case study, we’re looking at how Nissan Nordic Europe was able to streamline their product data and enhance the efficiency of both their product and local marketing teams by implementing Modera’s Product Data Management Tool.
Quick facts
Client? Nissan Nordic Europe
What they do? Distribution and retail of Nissan vehicles in Sweden, Norway and Denmark
Banking on experience
Nissan Nordic Europe first partnered with Modera as the automotive industry had slowly started to come out of the pandemic facing a number of unprecedented challenges. The innovation-driven company had been in search for a reliable partner to make the most of the opportunities presented by the reimagined market and develop a new digital ecosystem for all Nissan Nordic’s suppliers.
The initial partnership resulted in Nissan Nordic Europe using Sweden as their pilot market to shift from a traditional OEM-dealership model to the agency model using Modera’s Agency Sales Tool. Following the success of their first joint venture, the company first implemented Modera’s new Product Data Management Tool in Sweden. After seeing the positive results brought about by the automotive-specific tool, Nissan decided to implement the innovative tool across their Nordic markets.
Benefitting from Modera’s Product Data Management Tool
Modera’s Product Data Management Tool is created specifically for the automotive industry to help OEMs maintain and distribute car data to both online and offline sources. The main objective is to ensure that the data across all platforms and channels is always on time, up to date and accurate.
In today’s information-driven world, the amount of data that needs to be managed by dealerships has grown exponentially compared to only a decade ago. This, however, has led to more errors in product data resulting in customer dissatisfaction, distrust and even penalties.
For Nissan Nordic Europe it was imperative to implement a solution that would help them overcome and avoid such challenges. Modera’s Product Data Management Tool was the perfect answer, ensuring smooth operations and accurate data distribution across markets.
The new tool allowed the company to combine vehicle pricing and specifications in a single tool, thus enabling centralized data management which in turn helps avoid discrepancies arising from human errors and fragmented data sources.
Nissan Nordic Europe also benefits from country-specific pricing enabled by the Product Data Management Tool. The process of country-specific pricing is automated and streamlined, guaranteeing that all businesses in the network comply with local pricing laws and regulations.
On top of that, Modera’s tool allows multilingual translations. With Nissan Nordic Europe present in all Nordic countries, it was important for the company to be able to have a seamless translation process of vehicle specifications and pricing into multiple languages. This helped them ensure that the information available in their target markets was always accurate and up to date.
Business transformation leading to increased efficiency
According to Maarit Ketterer, Nissan Nordic Europe’s Business Transformation Manager, the company has not only seen a significant change in the efficiency of both their product and marketing teams since implementing Modera’s solution, but also a remarkable reduction in their ‘time to market’.
“At Nissan Nordic Europe, we have partnered with Modera and implemented their Product Data Management Tool to drive significant business transformation. Initially, we used this tool during the transformation of our business model in Sweden, shifting from a traditional OEM-Dealership model to a Direct-to-Consumer sales approach. The success in Sweden has led us to scale Modera’s solution across our other two markets in the Nordics.
Modera’s tool has greatly enhanced the efficiency of our product and local marketing teams. Our price list management is now standardized with predefined templates and translations, accessible by multimarket stakeholders. The tool is integrated with our websites, allowing nearly instant publishing of updated prices to our car configurators. Our ‘time to market’ has reduced by over 80%, and our dependencies on other central functions have been significantly minimized.”
The company has also been impressed by Modera’s work ethic and their dedication to provide exceptional service to their clients. “Modera’s agility and ability to deliver fast, efficient solutions have been instrumental to our operations. The Modera team is very customer-centric, genuinely wanting to provide value and partnership to Nissan.”
Main solution implemented
The main solution implemented by Nissan Nordic Europe with regard to this case study was Modera’s Product Data Management Tool. The platform is tailored to meet the specific needs of car manufacturers and dealerships, providing real-time updates, seamless data distribution, and a user-friendly interface.
