When you operate a dealership, you know that leads mean everything. These days, you have to re-write the playbook to find leads from younger audiences. You also want to make
Selling vehicles has become tougher than ever. Not only has the competition intensified, but the pandemic forever changed the car buying process of customers. It is imperative to understand and
Nowadays, it is all about knowing the customer and the buying behavior of car shoppers. When it comes to car shopping, the better you understand why they are inclined towards
The competition in the automotive sector is becoming more intense, so dealerships need to step up. One effective way to do this is by mastering the art of dealership upselling,
Unfortunately, there is no fixed formula as to what makes a car dealership successful nowadays. With trends and dynamics in the industry changing at a fast pace and online presence
In this automotive CRM case study, we show you how a network of dealerships improved sales and efficiency. Here’s what you can learn from how we helped KIA Auto to
It has been doubted that reaching the goal of zero emissions by 2035 in the transport sector is feasible. Modera’s CEO Raido Toonekurg weighed in on the matter, stating that
The automotive industry has undergone a plethora of changes since the pandemic disrupted our lives almost 4 years back. Customer experience (CX) has become a key element when it comes
As much as most of us would love to be a jack-of-all-trades, more often than not, that approach tends to leave us as a master of none. Although nowadays different
There’s a raging debate out there. Whether we believe it or not, we’re part of the debate and there’s no other option than to choose sides as the outlook for
© 2025 Modera Ltd. All rights reserved.