In this automotive case study, we’re finding out how Viking Motors was able to improve their customer experience whilst ensuring all their online test drive bookings are managed efficiently by implementing Modera’s Online Test Drive Booking tool.
Quick facts
Client? Viking Motors AS
What they do? Authorized seller of KIA and Peugeot, as well as authorized service and maintenance provider for Opel, Cadillac and SAAB.
Where? Estonia
Range? 2 dealerships and a body repair shop in Tallinn
Bringing the customer to the forefront
With over 30 years of industry experience, Viking Motors understood the importance of delivering an exceptional customer experience at all touch points. Knowing that these days most potential buyers prefer to go through the majority of the car purchase process online, the forward-thinking company decided to make their customers’ lives easier from the get-go. Having previously worked with Modera, Viking Motors reached out to the automotive software provider to integrate their easy-to-use Online Test Drive Booking tool into their system.
The new feature was quick to win customers over thanks to the convenience it offered. Viking Motors’ clients no longer needed to call or email the dealership as all their test drive bookings could be easily done directly on the website. The tool allows website visitors to choose their preferred vehicle, decide the location for the test drive, and pick a time slot best suited for their schedule. Bookings can be done around the clock, making the entire process quick, easy, and straightforward.
On top of that, Viking Motors benefitted from a more efficient customer service as their representatives no longer needed to spend time answering emails and calls to figure out the best times or rescheduling bookings. All the test drives were now easily managed online on a dealership dashboard offering a detailed overview of bookings.
Combining solutions for optimal results
As mentioned, Viking Motors decided to, once again, partner with Modera after having benefited from their solutions in the past. On top of using Modera Webfront for their Kia brand, they’ve also implemented Modera’s Sales and CRM tool Salesfront. This allowed Viking Motors to connect the online test drive bookings calendar with the existing system so all the bookings land on a dealership dashboard, thus decreasing tedious manual work related to booking management.
The Online Test Drive Booking tool also wasn’t Modera’s first online booking solution implemented by Viking Motors. The car dealer also enjoys the ease from Modera’s Online Service Booking solution as well as Online Trade-in request tool.
Seeing the success of the new solution and the elevated customer experience it has brought, Viking Motors couldn’t be happier with the outcome:
“The online test drive booking system makes scheduling effortless with real-time availability—just choose what, when, and where. Customers benefit from a seamless 24/7 booking experience, while we save time on back-and-forth emails, making our customer support more efficient and allowing us to focus on delivering an even better customer experience.”
Kristjan Kippus, E-solutions Project Manager at Viking Motors
Solutions mentioned in this car dealership case study:
If you’d like to give your customers the same kind of smooth and simple online booking processes, integrating our Online Test Drive Booking tool, Online Service Booking tool, or Trade-in Request solution with your system is the answer. Here are the other elements of the car dealership CRM Viking Motors has implemented.
Reach out to us to find out more and sign up for a free trial to implement car dealership CRM for your dealership.
