In the fast-paced automotive industry, managing product data — especially vehicle pricing and specifications — can be incredibly complex. Car manufacturers and dealerships need to constantly update and share data across various platforms to ensure that vehicle configurators, websites, and sales channels reflect accurate information. That’s why Modera has developed an advanced Vehicle Product Management Tool to help businesses overcome these challenges, ensuring smooth operations and accurate data distribution across markets.
The challenges of managing automotive product data
Automotive product data is complex by nature, consisting of various aspects such as vehicle specifications, pricing, fixture details, and country-specific modifications. Handling this data is further complicated by its sheer volume and the number of sources it originates from. Manufacturers, suppliers, and retailers all have their own data streams, and managing this information requires extreme precision and efficiency.
One of the main issues businesses face is countless data sources. When data comes from multiple places, maintaining consistency across systems becomes challenging. This is where Modera steps in, providing a centralized platform to manage and consolidate all of this critical information.
The importance of accuracy
For automotive businesses, precision in product data management is vital for success. Pricing errors or incorrect specifications can not only impact customer satisfaction but also lead to regulatory issues in different countries. The complexity of vehicle product data requires robust solutions capable of managing and distributing this data seamlessly across all relevant channels. Modera’s solution addresses this by offering:
- Centralized data management: By combining vehicle pricing and specifications in a single tool, businesses can avoid discrepancies that arise from manual data entry and fragmented data sources.
- Country-specific pricing: One of the biggest challenges in automotive data management is creating and maintaining country-specific pricing structures. With the help of our tool, this process is automated and streamlined, allowing businesses to maintain compliance with local pricing regulations effortlessly.
- Multilingual translations: Automotive brands are global, which means their data need to match that. Our system enables seamless translation of vehicle specifications and pricing into multiple languages, ensuring accurate information is available in all target markets.
Streamlining data flow
Nowadays, one of the most imperative needs for any automotive business is seamless integration across various platforms. With multiple sales channels, websites, and OEM configurators, the demand for real-time data updates is higher than ever. Modera ensures that the flow of vehicle data — whether it’s specifications, pricing, or availability — remains consistent and up-to-date across all platforms in your ecosystem.
Modera’s new solution acts as a single source of truth, ensuring all platforms pull the correct data. The moment any vehicle data is updated, it is reflected across your entire network, be it internal sales tools, public-facing websites, or third-party configurators. By simplifying the complexity of data sharing, Modera helps you eliminate delays and inaccuracies.
This kind of centralized management not only saves time but also minimizes costly mistakes, which can arise from inconsistent data being published across different platforms. Whether you’re launching a new vehicle or updating the pricing for a specific market, Modera makes it easy, precise, and efficient.
What makes Modera stand out
While there are various product data management (PDM) tools available on the market, Modera’s vehicle price and specification management tool is specifically designed for the automotive industry. We’ve tailored our platform to meet the unique demands of car manufacturers and dealerships, providing the following:
- Real-time updates: Our tool ensures that your pricing and vehicle specs are always up-to-date, reflecting any changes across all channels instantly.
- Seamless data distribution: Once data is entered into our system, it can be easily distributed across multiple platforms, including OEM websites, configurators, and third-party sales channels.
- User-friendly interface: We believe in making difficult tasks easy. Modera’s tool is designed for simple use, enabling quick updates to vehicle specifications and pricing without the need for extensive training.
Evaluating the results of using Modera’s Product Data Management Tool
Implementing Modera’s Vehicle Price and Specification Management Tool can drive significant improvements in data management performance. Some key performance indicators (KPIs) that reflect these benefits include:
- Less manual data entry errors: By automating the data entry process, businesses can expect a 50-70% decrease in errors that result from manual handling.
- Saved time on data updates: Businesses using our solution can reduce the time spent updating vehicle data across platforms by up to 40-60%, allowing staff to focus on more value-added tasks.
- Improved time-to-market for new vehicles: With real-time updates across all platforms, the time-to-market for new vehicle introductions can be shortened by 5 times, ensuring quicker availability for customers.
- Improved data consistency across platforms: With centralized data management, businesses can see a 90-100% improvement in data consistency, reducing the risk of discrepancies across sales channels and OEM websites.
- Higher customer satisfaction: Accurate and timely vehicle information helps to minimize customer complaints, leading to a projected 10-20% increase in customer satisfaction due to fewer errors in online configurators and listings.
To sum up
Data management for vehicles doesn’t have to be a headache. With Modera’s Vehicle Price and Specification Management Tool, automotive businesses can streamline their operations and ensure data accuracy whilst staying compliant with industry standards. Whether you’re managing price lists for multiple countries or keeping track of vehicle specifications across different markets, our platform provides a reliable, tailored solution that keeps your business running smoothly. Learn more about how Modera can transform your automotive product data management here.