Auto dealerships are rapidly evolving these days, with competition increasing as well, so maintaining an edge over others is a necessity. Software-as-a-Service (SaaS) can make dealership tasks convenient and more efficient. A SaaS dealership is a must to stay on top of the game.
Benefits of using SaaS in dealership marketing
SaaS is any web-based software, with the model and information being housed in a cloud and the SaaS vendor maintaining the servers and databases. Some SaaS dealerships use it for basic tasks, but it has a lot of potential beyond routine dealership operations. It can be used for revolutionizing marketing strategies, in order to succeed in the ever-changing landscape of the automotive market.
Seamless migration of data
Using SaaS makes it easier to share data among the various departments in your dealership. This application comes with built-in connectors for seamless data exchange with other cloud services. Traditional software, which stores data locally or in isolated systems, makes data sharing more complex as it requires custom-built solutions to make integrations possible. SaaS applications often use standardized data formats and protocols, which makes it easier to exchange and interpret data across different systems in a SaaS dealership. This data can be useful while creating marketing campaigns.
Reduced costs by using SaaS in dealership
Since it operates in the cloud, there is no need for SaaS dealerships to acquire and maintain expensive hardware. Moreover, the cost for licensing fees, on-site upkeep, IT personnel, and the space and resources needed for things like server rooms and supply units, are also reduced. You only pay for the services you use, saving you the expense of unnecessary hardware and IT support fees. The remaining funds can be allocated towards augmenting marketing efforts. It is best to look for a SaaS platform that fits your business model, where the present setup can be integrated seamlessly.
Better security
Robust SaaS solutions are hosted in their own virtual private cloud – this is done to ensure enhanced enterprise isolation and 24/7 uptime. There is an additional layer of security that protects by employing advanced data encryption protocols, to guarantee your sensitive data is fully secured. The best part is SaaS applications can be quickly scaled to accommodate growing data volumes, thus facilitating sharing of information securely among larger groups and more extensive datasets.
Automation of tasks
Traditional software comes with the headache of getting it installed, configuring it as per your needs, and then a steep learning curve. Dealers may also need assistance setting up the solution to work autonomously, if the solution even has the option of doing so. But SaaS can be used to automate several kinds of tasks, such as designing dealership marketing strategies and ad automation. For instance, it can be used to run ads on several channels for highly targeted ads, like streaming services, social media, banner ads, Google vehicle ads, and search engine marketing (SEM). It reduces time and effort that was previously spent on optimizing and updating ads across different platforms.
Ease of usage
SaaS solutions are designed to smoothly fit in with existing hardware and software, offering reliable capabilities and practices. They can easily adapt to meet specific customer needs. As mentioned it can be adapted to fit any business model. For example, dealers can use it to pull up relevant insights on a centralized dashboard, which makes it easier to make smart decisions for the SaaS dealership, by factoring in useful data.
Auto dealerships should definitely integrate SaaS in order to manage day-to-day operations more efficiently, thus saving time, effort, and money. Be it service appointments, communication-based tasks, or marketing campaigns, this platform can certainly make the running of your business much smoother. If you don’t leverage a SaaS solution to make informed marketing decisions or to understand how you are faring against competitors, there might be possible challenges in reaching sales targets and achieving success in the dynamic market. Reach out to us to find out more and start utilizing SaaS for your dealership.