
How Current Does OEM Retail Data Actually Need to Be?
The gap between what an OEM sees in its reporting and what is actually happening across its dealer network is wider than most manufacturers realize, because a great deal of

The gap between what an OEM sees in its reporting and what is actually happening across its dealer network is wider than most manufacturers realize, because a great deal of

The dealership that treats an electric vehicle like any other car on the forecourt is quietly losing customers. Electric buyers arrive with different priorities, different concerns, and a completely different

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