By the time a customer sits down to discuss their trade-in, they have usually already checked what their car is worth on two or three online valuation tools, compared a
The gap between what an OEM sees in its reporting and what is actually happening across its dealer network is wider than most manufacturers realize, because a great deal of
The dealership that treats an electric vehicle like any other car on the forecourt is quietly losing customers. Electric buyers arrive with different priorities, different concerns, and a completely different