Nowadays, it is all about your dealership making the customers feel special – they need to be well-taken care of while making enquiries about a particular vehicle, services, accessories, etc. Only if they are satisfied, can you successfully convert leads into sales. By incorporating an AI (artificial intelligence) chatbot, you basically guarantee 24/7 customer service. Questions, queries, and doubts can be answered and resolved in real-time, regardless of where your customers are located.
Integrate with CRM software
A user-friendly CRM (customer relationship management) software, once incorporated with a chatbot, ensures that customer data is kept safe and secure. Centralized data helps to understand customers better, so you can target products and promotions, while offering personalized services.
Using an AI chatbot, you can streamline customer interactions, because they store customer behavior and track movement patterns on your dealership website. Thus, you can segment and categorize leads. Thanks to the valuable and relevant data collated by the AI chatbots, you can come up with personalized and tailored content and use a specific tone and voice for each of them.
Capture new leads
When customers browse through your dealership website, they look forward to some kind of interaction. If there is none, you can expect them to merely skim through the information and bounce off. Use the AI chatbots to interact with prospective customers, ask them to leave their contact details, and resolve queries as fast as possible. You can effortlessly capture and nurture leads, keeping your business ahead of the curve.
Track customer journey
Customers use various modes of communication such as Whatsapp, social media messengers, and more. Link your chatbot with these apps, so you have the client information and conversations at your fingertips. If your agents need to start (or re-start) a conversation with the customers they can seamlessly access all information from the chatbot platform without having to switch between softwares and systems. Customers can use the chatbot to read frequently asked questions, book test drives, and access relevant information about vehicles.
AI chatbots provide all-round support
Customers always have queries they want resolved, and they wish to reach out immediately if they face issues with their vehicle. AI chatbots can be used for sales assistance, by providing unique and meaningful data about vehicles. For example, the customer specifies your requirements to the chatbot, after which it analyzes them, and generates recommendations accordingly. Similarly, it can be used as an after-sales service, by offering information regarding maintenance schedules, extended warranties, and so on. As mentioned, these chatbots are available round the clock, so customers are rest assured of having their questions answered at all times.
Boost customer engagement
AI chatbots aren’t just restricted to textual conversations – they can be used to create informative content as well. For instance, many businesses are using video bots with interaction builders, as these are able to successfully share information regarding your dealership and vehicles. You could even promote new car launches with video bots, where you show sneak peeks of the vehicle, while an expert talks about its different features. You can also schedule a virtual test drive of the car.
Schedule test drives with AI chatbots
Handling customers who want test drives quickly can be a harrowing task. Luckily AI chatbots can come to the rescue, as they book, schedule and monitor test drives efficiently sans any human intervention. It can even schedule an appointment to the nearest auto dealership which comes in super handy.
Integrating AI chatbots into your dealership business model will reap multiple benefits by converting leads and boosting sales. Moreover, you can build a much better rapport with existing customers, by offering exceptional after-sales service, along with curated offers and promotions.
