It’s all about delivering a better customer experience, reducing distribution costs in the network and having a more transparent way of dealing and interacting with customers.
All this while having a complete overview of sales process from factory to end-customers.
Manufacturer sets the price for a vehicle and dealership mark-up/commission
Dealer takes care of test drive and help customer choose vehicle suitable for them
Customer places an order for vehicle online or offline and chooses preferred delivery dealer
Dealer handles transaction process and delivery
Manufacturers can talk and sell directly on an ongoing basis to the customer and monetise the asset - the vehicle – over a long period of time.
Customers love the agency model because its transparent - no haggling or negotiating over the price.
Competitors are already going down this route. Franchise model is dying and being replaced with direct-selling-route as customer expectations are rising.
Automotive focused digital solutions help you to turn your sales model around to focus more on customers.
Modera solutions offers:
Request a demo and let us show how you can implement and manage your sales with the digital agency model.
© 2022 Modera Ltd. All rights reserved.
© 2022 Modera Ltd. All rights reserved.