AI Sales Assistant. Turn every digital conversation into a clear next step.
Give every customer a useful answer while their interest is still high. Modera’s AI Sales Assistant uses your vehicle data, searches your real stock, books available test drives and captures the next step – in one continuous conversation on your website, with your sales team in control.
Move customers forward while intent is high
- Answers vehicle questions - specs, prices, features — straight from your price list, never from guesswork.
- Searches your new stock, pre-owned stock and orderable price list, and tells the customer where each suggestion came from.
- Books test drives in the chat, checking the cars your dealership actually has available.
- Opens pre-filled contact, offer and service booking forms that land straight in the CRM.
- Answers the everyday questions too - locations, brands, opening hours and service.
Grounded
Answers drawn from your product and pricing data
Connected
Stock search, forms and test-drive booking in one journey
Controlled
Clear guardrails with your sales team kept in the loop
Move customers forward while intent is high
- Answers vehicle questions — specs, prices, features — straight from your price list, never from guesswork.
- Searches your new stock, pre-owned stock and orderable price list, and tells the customer where each suggestion came from.
- Books test drives in the chat, checking the cars your dealership actually has available.
- Opens pre-filled contact, offer and service booking forms that land straight in the CRM.
- Answers the everyday questions too — locations, brands, opening hours and service.
Grounded
Answers drawn from your product and pricing data
Connected
Stock search, forms and test-drive booking in one journey
Controlled
Clear guardrails with your sales team kept in the loop
AI that can move the sale forward
A customer does not need another chatbot that stops at an answer. Modera connects the conversation to the information and actions that matter in automotive retail: your models, prices, stock, forms and available test drives. The result is a clearer path from curiosity to a sales-ready next step.
- Product answers based on your own data
- Relevant vehicles found across your real inventory
- Customer intent captured directly in Salesfront
Combining efficiency with a human touch
Let the assistant handle repetitive questions and organise incoming enquiries, so salespeople can focus on the conversations where their judgement matters. The AI Agent Dashboard processes customer inquiries and prepares tailored responses while keeping humans in the loop. Recommendations stay within the brands you sell and clearly identify whether a vehicle is new, pre-owned or orderable.
Test drives booked against real availability
When interest becomes intent, the assistant can move directly into a test-drive booking. It checks the verified test-drive fleet for the model and location before offering a slot, suggests an available alternative when needed, and writes the booking into Salesfront. Service requests can be captured in the same conversation and sent to the appropriate service address.
- Availability checked per model and per location
- Bookings written into the CRM as qualified leads
- Service requests emailed to your service address instantly
Stock answers you can rely on
Customers can search naturally – by budget, fuel preference, price order or the kind of car they have in mind. Behind the conversation, stock search follows fixed rules across new, pre-owned and orderable vehicles. Specs, prices and features come from your price list and P&P tool, keeping recommendations tied to cars you actually sell.
Privacy and guardrails by design
Names, phone numbers, email addresses and ID numbers are automatically removed and anonymised before information reaches the AI model. Topic guardrails keep conversations focused on your business, while brand-specific pages can keep the assistant within that brand’s context.
What's coming next
Development continues with modules that take the assistant deeper into the deal.
- Offer generation: optimised proposals with relevant add-ons, prioritising older stock and campaign-priced cars.
- Trade-in handling: vehicle data and photos collected for appraisal.
- Deal closure and handover: contracts, digital signing and delivery scheduling.
- Outbound sales: promising customer segments identified for targeted campaigns.
- Lost deals: recorded with their reason and scheduled for follow-up.
Who it is for
For dealers
Answer buyers 24/7 using the dealer’s own stock and prices, qualify them and hand a warm lead to the sales team.
For OEMs & importers
Deploy one AI assistant across dealer sites, grounded in your product and price data, with full oversight of what it says.
Key Capabilities
Answers with your vehicle data
Specs, prices and features come directly from your price list and P&P tool – not from AI guesswork.
Finds the right cars in real stock
Searches new, pre-owned and orderable vehicles, then makes the source of every suggestion clear.
Books an available test drive
Checks the verified test-drive fleet for the selected model and location before offering a slot.
Turns intent into an actionable lead
Opens pre-filled contact, offer and service forms that go directly into Salesfront.
Handles everyday dealership questions
Answers questions about locations, brands, opening hours and service within the same conversation.
Keeps the conversation connected
Remembers details already shared so customers are not asked the same questions twice.
One platform, one customer journey
Modera connects the whole retail process on a single platform — from the first enquiry to the handover of the car – so buyers get a smooth experience and your team gets one simple workflow.
Trade-in Tool
Every detail captured. A market-based number in minutes.
Video Chat
Digital sales, made personal again.
Online Service booking
Make every service booking simple, available and connected.
Dealer Sales CRM
Create consistent steps, ownership and handovers across teams and channels.
Automotive E-commerce
Efficient online car sales, from first click to delivery.
Automotive Website Builder
Turn your website into an always-on sales and service channel.
Frequently asked questions
Can the assistant invent a price or a car we don't sell?
No. Specs, prices and features are read from your price list and P&P tool, and stock search runs on fixed rules rather than AI improvisation, so the same question always returns the same result.
Does it replace our sales team?
No. It handles repetitive questions, processes customer inquiries and prepares tailored responses while keeping people in the loop, so the team can focus on conversations that need human judgement.
Is it GDPR-compliant?
Yes. Names, phone numbers, email addresses and ID numbers are stripped and anonymised before anything reaches the AI model, and a topic guardrail keeps the conversation on your business.
How does it book a test drive?
It checks your verified test-drive fleet for that model at that location before offering a slot, then writes the booking straight into the CRM. If the exact car isn’t available it offers what is.
Can we control what the assistant talks about?
Yes. Topic guardrails keep conversations focused on your business, and the assistant can stay within the relevant brand context on brand-specific pages.
Which capabilities are available today?
Today, the assistant answers customer and vehicle questions, searches new, pre-owned and orderable stock, opens contact, offer and service forms, and books test drives. Offer generation, trade-in handling, deal closure and outbound sales remain in development.
Our references
Network-scale deployments, named customers and numbers our clients are happy to have quoted.
“It is a big step for us as a KIA distributor in the Baltics to offer our dealers an all-in-one platform to manage their daily business, and one that is unique to our needs.”
Sven Litvinov · Managing Director, KIA Auto
24
dealerships on one platform
5x
faster campaign launches
<1 min
from lead to offer
“Nissan Nordic Europe chose Modera as their partner in paving the way for innovation – a modern, purpose-built product delivered with a start-up mindset.”
Nissan Nordic Europe · National sales company
4
Nordic markets
1
omni-channel sales and CRM system
20+
connected supplier systems
“It didn’t take long to see the significant improvements implementing the Modera solutions brought about.”
Peter Hron · Managing Director, Auto-Impex
8–11 → 40
offers sent per week
-90%
time spent drafting offers
4% → 10%
average income per deal
“What City Motors valued most about Modera was how flexible and accommodating they were – in the end, the custom solution was exactly the website they had been looking for.”
City Motors · Dealer grou
5
dealerships on one system
20+
years representing Renault, Dacia and Nissan
2
phases: CRM, then websites
“By partnering with Modera, we’ve set out to create new solutions to deliver the very best customer experience. Our innovative ideas need new IT applications – and we can trust Modera to bring these ideas to life.”
AS United Motors · Dealer group
24
dealerships on one platform
5x
faster campaign launches
<1 min
from lead to offer
“From browsing cars on the couch to driving off with their dream car, Eurostauto set out to give every customer a memorable experience – and Modera’s platforms made that possible.”
Eurostauto · Dealer
3
brand websites on Webfront
2008
partnership since the dealer's early days
1
platform for sales, chat and queueing