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Getting others to link to you

Most of your PageRank comes from the amout of links leading to your site. It’s particularly good if they link to you using a meaningful keyword like this:

<a href=’>Woodcutting equipment</a>

In Google’s eyes, this not only gives you marks for trust, but also marks for the specific keyphrase “woodcutting equipment”.

Try to get yourself linked by business partners, friends, similarly-themed blogs and so on. Each partner link counts. You might need to link to them first, but that’s OK. The secret of a successful link building strategy is to build good relationships and proceed steadily – you can’t expect incoming links from lots of highly-ranked sites overnight.