Using Flash effectively
Flash is a well-established technology, and can be very useful in certain circumstances. It’s a popular tool for big brands who want a visually rich, intensely usable site and who, because of their sheer size and brand recognition, don’t have to worry too much about SEO.
From the point of view of a small or more middleweight businesses, Flash is something to be careful with. It can look good, but it’s not necessary for a good design and can – all too easily – create SEO problems. When you are developing a new site you need to make sure that your designer is aware of the SEO problems that Flash can cause. Designers are often more concerned with the appearance of a site than its performance, and may be tempted to overlook SEO considerations in pursuit of attractive visual effects!