Your dealership has to function like a well-oiled machine, which is why you have to select the apt software for the dealership that is able to handle all your locations, departments, divisions and business processes, while providing employees access to all the information they need to do their jobs effectively.
So how to choose dealership software? Take a look:
Specific software for dealership
The first and most important aspect to consider while choosing software for dealerships is to ensure it is dealer specific. Many businesses mistakenly use standardized software for dealerships to manage their business only to find out that it isn’t compatible with their specific requirements. The software for dealerships needs to have features that let you operate seamlessly without any limitations. It should also be scalable so it can adapt according to the growth of the dealership.
Automates daily tasks
The main reason why a dealership implements software is to streamline daily tasks. In today’s fast-paced world, it is imperative to automate as many tasks as possible. Speak to different providers and see what type of automation technology they can offer. Let them know what tasks you want to automate and see if they have a software for dealership in place that may help your operations. The more tasks that your software for dealership can automate, the more time you will get to focus on your number one priority of expanding the business.
Data compilation
When operations are managed from one centralized server, all data is stored in one place. Data can be mined for trends and forecasts – team members can share information within and between departments, thus ensuring everyone has access to the bigger picture of how the business is doing and where it is going. Successful dealership software will generate reports to help you track business performance, from sales trends to your marketing.
Easy-to-use software
Although it seems fairly obvious, successful dealership software doesn’t mean you have to select a complex one. Many dealerships make this common mistake – it becomes tedious and difficult for them to understand how to use it and integrate within their operations. The software for dealership chosen should be simple to use, so you can quickly train personnel to utilize it as well.
Inventory and lead management
The software for dealership should be able to monitor how many vehicles, parts, accessories, etc. are in stock, and send alerts regarding new purchases that are necessary. It helps maintain stock, while preventing over-purchasing. It should be able to track communication with customers from the time you identify them as a lead.
Customer experience
Dealerships should boost the customer’s car buying journey by establishing effective communication in ways that are valuable and convenient. For instance, some customers prefer to communicate over calls, while others opt to text. The software for dealership should be equipped to handle both calls and texts so you can interact with your customers the way they prefer. This personalization can lead to brand loyalty and ultimately, sales.
There are several types of software for dealerships available in the market, with a plethora of features, so don’t be in a rush to buy. Study every feature minutely, go through the pros and cons, and decide if a particular software for dealership solution can actually meet the requirements of your business – don’t purchase before making up your mind regarding these aspects.
